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05/18/2010

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Candy Professor

I think you're right about the marketing ploy. Here is the Stride representative on what they were going for:
“Stride speaks to younger consumers who chew gum not for functional reasons but for emotional reasons,” Mr. Osifchin said. “Younger consumers have a disdain for the ordinary, and they like to be snapped out of boredom.”
Quoted in a NYTimes piece on the new Stride ad campaign. Disdain? Boredom? I thought it was GUM.
Here's the link: http://www.nytimes.com/2010/05/11/business/media/11adco.html

Sugarpressure

Thank you for the article, I was really wondering what they were going for with this gum. Your link answered my question. I thought it was GUM too, I guess now it's "more than gum". hmm...

Dental Gum

My favorite is Wrigley's Doublemint gum too.. Thanks for the article..

Cogwheel

Now I'm craving Smarties. Thanks.

:P

Nadine

I like it!

Gumlovers Hubby

These opinions are crap. My 40 yo wife loves the gum and says it did what is said. changed flavors. We "elders" like change too. This psychobabble is crap. Now how does the manufacturer's process accomplish the flavor timing?

Sugarpressure

Thank you for your comment and opinion on the gum. No one will agree with me 100% and I'm fine with that, I started this blog to share MY opinions on candy and confections. Feel free to disagree with me any time, I'm glad your wife likes this gum.

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