I'm not sure if this gum is a response from Wrigley's to Stride's Mega Mystery Gum or not. I do know that they have the same basic idea. Create a gum, then don't identify its flavor and let the internet go wild trying to figure it out. I hope they have the same success that Stride had, because this gum is pretty good.
I'm a huge fan of Wrigley's products and I have a Doublemint and Big Red slim pack in my desk drawer at work at all times. I saw this new Juicy Secret flavor at the store and had to pick it up and try it. This gum says "sugar free" on the front which means they've upped the amount of aspartame in the gum. It is now only 5 calories per piece, instead of 10. I don't really understand that, because 5 calories does not amount to much of a change in my book, it's not like I eat 10 pieces of gum per day. I guess it is less sugar to cause cavities though.
When I opened the flip pack, I smelled what I interpreted as Fruit Stripe where all the flavors are mixed together in one big fruit flavored smell. The taste is mostly berry with hints of citrus and what I can only describe as a "punch-like" taste. It reminds me of Berry Smoothies Fruit Sensations flavored Extra gum. The taste is really good. But why is it called Juicy Fruit? Doesn't that dilute the brand? Juicy Fruit gum is an iconic name, one that has been around for 100 years. There are several flavors of Wrigley's gum, why not create a new name? Juicy Secrets could be standalone gum with lots of different flavors released in the future. I guess it is still fruity in taste, so I can see the reasoning, but I'd still prefer Juicy Fruit to be the iconic gum I've always known. I thought the same thing when the new Sweet Fruit Juicy Fruit gum hit the store shelves too. Hmm...I just realized I probably sound like Andy Rooney now.
Taste: 3/5 Liked It
Calorie Counter: 1 piece = 1 serving = 5 calories, 0g fat, 0g sugars
Price: $1.49 purchased at convenience store
Wrigley's Juicy Fruit Web Site