I realize this isn't a "new" candy. The 3 Musketeers bar has been around since 1932. There used be three small bars in each package, a strawberry, a vanilla and a chocolate, hence the "three" in the name. Chocolate was the most popular and was the only one that survived the rising costs and wartime rationing on sugar during WWII. Along the way, Mars has introduced us to mint, french vanilla, mocha cappuccino, strawberry, cherry, raspberry, and orange versions. However, the chocolate version has always remained and is the one most of us are familiar with. Mars decided to change the formula to make the chocolate richer and re-introduce this new bar at Sweets and Snacks Expo 2011. These should start hitting store shelves in the next few weeks.
I have to admit that I haven't had a 3 Musketeers bar in years. I've never been a huge fan, although I really did like the mint version. It seems like such a plain candy bar to me. Chocolate on top of whipped chocolate, so boring. As I've said before though, if you put a limited edition or new graphic on something, I'm going to buy it....so I couldn't resist asking for a sample of this newly redone bar from Mars.
I did stop by the store on my way home from work the other night and I picked up a regular (or "old formula") 3 Musketeers bar to compare. The new formula is definitely an improvement and the chocolate and chocolate taste were much better and did have a richer feel and taste to them. The whipped nougat middle sees the most improvement and instead of a sugary burn your throat middle, I found it to be more soothing and chocolatey. I don't think the change is drastic, but I wonder if it will make the die-hard 3 Musketeers fans angry with Mars. Some people hate change, even when it is for the better. Personally, as someone that never buys one of these bars, I can now see myself picking one up on occasion to get my chocolate kick for the day. The claim that this bar has so much less fat than competitors' bar means nothing to me. I buy candy as an indulgence, so that does not matter to me. In the end this has the same number of calories as anything else, but I'm sure that lower fat appeals to some people. I think the new taste will appeal to most everyone. So, if you have skipped over 3 Musketeers for a long while, consider picking one up when the new formula hits the shelf at your local store. It's certainly worth a try!
Taste: 3/5 Liked It
Calorie Counter: 2.13oz bar = 1 serving = 260 calories, 8g fat, 40g sugars
Price: free sample provided by Mars
Mars 3 Musketeers web site