- It's hard to improve upon a classic: Coconut & Pretzel M&Ms are great for an occasional snack, but they will never replace the original Chocolate M&Ms which is a candy legend.
- Not everything tastes better with chocolate on it: Although chocolate tastes magnificent, it doesn't magically make everything taste better. See Limited Edition Pearson's Chocolate Nut Roll.
- Love of a specific candy is often about memories: See Red Vines.
- The better the ingredients, the better the candy: This tenet covers two major issues. One, I believe that real sugar is better than corn syrup is better than artificial sweeteners. Two, the quality of the candy is more important than the quantity. See Cadbury Dairy Milk with Crunchie Bits.
- Candy is meant to be fun & messy: See Moose Crunch Bar.
- Presentation makes a difference: Although packaging and marketing don't make the candy taste better, it does make it more appealing to the buyer and often represents a more expensive candy (See tenet 4).
- Candy is recession proof: See New York Times article, "When Economy Sours, Tootsie Rolls Soothe Souls".
- Candy makes a fantastic gift: See Chocomize and Celebration Time Lollipops.
- No two tongues are alike: This site reflects my opinion about candy, what I love, others may not like and something I might not like, others may love. It's a good thing there are so many candies in the world!
