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Joyva Sesame Crunch

Joyva Sesame Crunch

Since we seem to be drowning in jelly beans this week, I thought it might be nice to consider a candy from Passover also.  When I set out to buy Passover candy, this wasn't what I had in mind. I asked a Jewish friend if there was a "jelly bean equivalent" for Passover, which made her laugh.  She said there wasn't.  I was hoping to find something similar to the candy on this web page, Payard's Peanut Butter & Jelly Matzoh Sandwich.  I thought maybe a visit to the nearest kosher deli might yield some fun results and hopefully a Peanut Butter and Jelly Matzoh Sandwich dipped in dark chocolate.....YES, PLEASE!!!

I had an excellent conversation with the owner and he explained that Passover isn't a big candy holiday. Macarons are very popular, but since they aren't a candy, I can't review them here.  He suggested we try these sesame crunch candies. He said this is a very popular selling candy, but it's not specific to Passover. The ingredients are sesame seeds, sugar, corn syrup and honey. You can see by the golden color below that this is a boiled sugar/corn syrup/honey candy. The easiest thing to compare this to would be peanut brittle.

The bar is hard like peanut brittle, it has a very nice solid crunch to it and the taste is very sweet and also very nutty...again, like peanut brittle.  But where peanut brittle is a field of hardened sugar with sparse nuts sprinkled in, the ratio here is very different, this is all sesame seeds, all the time. The sesame seeds get stuck in your back teeth, but I liked the combination. The "unsweetness" of the sesame seeds mixed very well with the "supersweetness" of the sugar mixture.  Joyva also makes an individually wrapped bite-sized version of this candy.  I think I would have preferred it, as biting off a piece of this with my side molars was serious work.

Joyva Sesame Crunch

My quest for Passover candy was fun.  It's one of the things I love about writing this blog...I get an idea and I get to follow it wherever it leads.  I also got to try a good candy I probably would not have tried otherwise.  It was great to meet a nice shop owner who was willing to talk to me about Passover.  I also got to ponder the idea of a MAJOR holiday without a candy tie-in.  In the US, all of the Christian holidays (plus most national holidays, minus the 4th of July) have MAJOR candy tie-ins...I wonder what it would be like to have a holiday that wasn't so commercialized...that's a a nice thing to ponder this week, while I drown in jelly beans.

Taste: 3/5 Liked It
Calorie Counter: 1 bar = 1 serving = 190 calories, 1g fat, 15g sugars
Price: $1.00 purchased at a local Jewish deli/grocery store
Joyva Web Site


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Have liked sesame candy since I was a kid. There are flavored versions like wildberry and coconut.


I did not know that, thanks Barbara! I will definitely be on the look out for those flavored varieties. Thank you for commenting and reading our site.

My mom loves this candy! She used to eat it all the time when she was a kid in Cairo and loves finding it :) I didn't even know it was sold locally


Ohhhh MAN! I love these sesame seed bars! I used to get them when I was a child. So many great taste-memories from the international markets. Thank you for reminding me about this! :)

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