Dove had very simple, silky, classy, rich display just like their candy. I'm not sure who designed this but wow, it was a great display. It was a great area to sit and enjoy Dove chocolate pouring out of a chocolate fountain. They had various fruit, cookies, pretzels etc... to dip into the chocolate fountain. They even had people on standby that would rush in and wipe up any spilled chocolate as soon as you were done. Fantastic display by Mars.
Hershey also had a great booth complete with JumboTron-like screens hanging above it. The giant Aerated Kisses were pretty cool props too. I think both booths should be expected to be nice since these are two of the largest brands in the United States. Still, they went the extra mile and created an area that really set off their products. That is not to say the smaller companies didn't have nice areas, most of them did, but these two candy giants had outstanding setups that deserve some attention and credit.